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We build even stronger people.

A coach is someone that sees beyond your limits and guides you to greatness.

We are focused on coaching ordinary people into extraordinary results. Whether it be in life or business, we are dedicated to helping each person unlock greatness within them, while enabling them to find their passion, live their purpose, and gain the cutting edge in life.

Start with a FREE Coaching Discovery Call.

This 20 minute call is all about finding out about our coaching options, pricing, and to ask any questions you may have regarding them.

Coaching Discovery Call

Understand the problem and identify the solution.

Specific Coaching Options

Below are our more specific coaching options. Select the one that best serves your need, and schedule your first session today.

General Life Coaching

Understand the problem and identify the solution.

Vision Strategy Session

Prepare a blueprint with a clearly defined strategy of execution.

Marketing Strategy Session

Create the assets and deliverables necessary for the desired outcome.

Birth Your Book Consultation

Execute the strategy and evaluate the outcome.

Health & Wellness Coaching

Understand the the problem and identify the solution.

Leader to Leader Coaching

Prepare a blueprint with a clearly defined strategy of execution.

Relationship Coaching

Create the assets and deliverables necessary for the desired outcome.

Executive Coaching

Execute the strategy and evaluate the outcome.

Looking for coaching for your team?

This executive team coaching simplifies the complex, disrupts mediocrity, and demonstrates how to avoid spending time on things that don’t add value. We provide organizations with foundation for scale and change.

Executive Team Coaching

Understand the problem and identify the solution.

Your Life, Rejuvenated


How is coaching different from therapy?

Therapy (also known as psychotherapy, counseling or “Talk therapy”) is similar to coaching in some ways. Both use evidence-based techniques and intentional dialogue as the primary tools for growth and discovery, but there are also key differences between the services:

  • Coaching focuses primarily on the present and future, while therapy focuses on the past, present and future.
  • Coaching is focused on personal growth and professional development, while therapy is designed to help you work through deeper issues such as anxiety, depression, or trauma.

The Fred T. Williams Brand or Better Greater U does not provide therapy to any of its clients and/or members.

Who are your Coaches?

The Fred T. Williams Brand along with Better Greater U has a small group of specialized and certified Coaches in change and growth.  Our Coaches can support you on everything from creating better habits to reaching your personal and professional goals.

What are coaching sessions like?

In your first 20-minute video coaching session (via phone or computer) or phone coaching session, you and your Coach will get to know one another and explore what coaching is and how it can help you achieve your goals. In your following sessions (frequency will depend on your plan) your Coach will be an unbiased partner, helping you answer questions that will guide you on your path to growth and success.

How does pricing work?

The Fred T. Williams Brand:

Our pricing is based on 1:1 per session coaching. There are discounts available when booking multiple sessions at once.

Better Greater U:

We offer monthly subscriptions to Better Greater U, which include 1 monthly group coaching session, an on-demand content library, a community of like-minded individuals growing and excelling together, and so much more. As a Better Greater U member you’ll also have the opportunity to take part in exclusive events such as private masterminds, pay-per-view events, and more. We have several pricing options that offer different levels of access.

Will my HSA / FSA cover this?

Currently, Better Greater U is not covered by HSA/FSA.

What happens if I miss a session?

We suggest that you aim to cancel a session at least 24 hours in advance so a new session may be scheduled. If a coaching block is purchased, be sure to adhere to the set schedule. Sessions cannot be made up or moved to future months if one is missed or you do not complete all offered sessions in the month. Rescheduling sessions with a specific Coach is subject to that Coach’s availability.

What happens if I don't use one of my sessions?

We strongly encourage you to use your coaching sessions within the scheduled time. Sessions that are not scheduled or completed in the month or during the term of the package do not roll over and are non-refundable.

Does my payment apply to the past or future month?

Better Greater U:

Payment is for the next month of service.

Don't see an option that best fits you? Send us an email to and let us know what you have in mind.