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Work with Fred and our team directly to launch, grow and scale your business.

Over the last 18+ years Fred has served as brand strategist, consultant, and advisor to more than 500 companies, brands, ministries, and start-ups throughout the U.S. and internationally.

Fred is also the Founder of Williams Holdings Global LLC, which is comprised of multiple privately held companies in various industries.

Words to live by

Kind words creates confidence.

Kind thinking creates profoundness.

Kind giving creates love.


We grow brands – and we get results. We create unique experiences that attract, engage and convert new customers to your business – pairing inventive creative with proven digital strategies to build brand campaigns that work.

Insight & Research

Successful brands require thoughtful, disciplined and creative strategies to move them forward. Our extensive analytical and strategic methodologies provide a strong foundation to build a unique brand experience that will drive results for your business.

  • Brand Architecture
  • Brand Standards Guide
  • Focus Groups
  • Positioning
  • Brand Audit
  • Brand Tone & Voice
  • Messaging
  • Style Guide Design
  • Brand & Product Naming
  • Competitive Analysis
  • Market Research
  • Technical Audit
  • Innovation


Communication is paramount to your brand’s success. Whether it’s logos, signage, packaging or digital displays, we craft eye-catching designs across all mediums that engage, excite and ensure your brand’s message is communicated with a single glance.

  • Advertising Campaigns
  • Annual Reports
  • Content Writing & Editing
  • Direct Marketing
  • Environmental Graphics
  • Logos & Corporate Identity
  • Marketing Campaigns
  • Media Planning
  • Outdoor Advertising
  • Packaging Systems
  • Photography Direction
  • Printed Collateral
  • Tradeshow Booth Planning & Design

User Experience

Technology is constantly evolving, and your brand must evolve with it to remain successful. We ensure that your brand anticipates what’s next and remains relevant. We monitor your digital presence and implement a flawless user experience that increases engagement with every click, tap or swipe.

  • Content Strategy
  • Prototyping
  • User Acceptance Testing
  • User Interface Design
  • Customer Journey
  • Site Architecture
  • User Experience Design
  • Wireframing
  • Information Design
  • Statistics Analytics
  • User Flows

Design & Development

With a mobile first mentality for the front-end, and a flawless CMS on the back-end, our award winning websites put our customers first. We create intuitive, simple, and engaging experiences for all users, on any screen size – and from any device.

  • CMS Development
  • Digital Marketing
  • Mobile Apps
  • Responsive Development
  • Web Design
  • Conversion Rate Optimization
  • Email Marketing
  • Online Advertising
  • SEO
  • eCommerce
  • Landing Page Optimization
  • PPC (Adwords), PLA’s
  • Video Scripting, Direction, & Production


We are focused on coaching the world’s leading CEOs in the areas of business growth, strategy, leadership, innovation, team management and cultural building to grow their business. We coach their team to increase their revenue and performance.

Executive Coaching

We help CEOs prepare for uncertainty and overcome obstacles that arise. In other words, let us help you prepare for the unexpected.

  • Shiny Objects
  • People Problems
  • Global Crisis
  • Stalled Growth
  • You-Name-It

CEO Coaching

What got you to where you are not won’t get you to the next level. There are new challenges with each new level you aim for. These are challenges a dedicated CEO coach can help you with. We address the following challenges:

  • Time Management
  • Blind Spots
  • Lack of Alignment
  • Ineffective Planning
  • Accountability
  • Someone To Talk To

Entrepreneur Coaching

We focus on aligning a business with the values and beliefs of the CEO and other executives. This means looking at ways to connect an executive’s beliefs with that of the company to ensure everyone is on the same page and working toward the same goal. Here are some of the outcomes you can expect from our Entrepreneur Coaching:

  • Improve Work-Life Balance
  • Boost Job Satisfaction
  • Find Direction
  • Promote Job Growth
  • Overcome Challenges
  • Bring An Idea To Life
  • Increase Efficiency

Executive Teams

An executive coach doesn’t just build process for individuals, a coach helps with so much more – from design transformation, change management, process, and disciplined execution – our collaboration with executive teams simplifies the complex, disrupts mediocrity, and demonstrates how to avoid spending time on things that don’t add value. We provide organizations with the foundation for scale and change.

  • Lack of Focus
  • Ineffective Measurement
  • Myopic Thinking
  • Team Accountability
  • Complex Dynamic
  • Future Planning
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Why We Are Your Go-To Choice For Building Brands and CEO Coaching