FAQs

Designed for entrepreneurs, small‑business owners, coaches, consultants, and creatives who are serious about brand clarity and growth. If you want to stop blending in and start standing out, this masterclass is for you.

You can register with a fresh idea, a side project, or an established business. The work adapts to your stage and scales. There’s no wrong starting point—only progress.

We do deep work in a concentrated, distraction-free environment. Think of it as a brand bootcamp: focused, intense, and transformative—with the momentum you need to break through.

We keep it intimate—50 people max. That ensures Fred can work hand-in-hand with each person for real, tailored results.

This is live, interactive, and fiercely personalized. You get Fred’s undivided attention, immediate feedback, and a peer group cheering you on. It’s about doing, not just learning.

Yes! You’ll leave with a customized strategy, message architecture, campaign calendar, and a clear action plan of what to do next.

Early, ideally 3–4 weeks before the event. Your registration includes a pre-work questionnaire so we can tailor the content specifically to your brand before day one.

Two full days (9 AM to 5 PM), plus small group feedback. Expect hands-on exercises, peer collaboration, and real-world strategy sessions. Lunch and refreshments included.

Zero! We’ll cover structure, strategy, and direction—you’ll get a clear path and recommendations. Any technical or design help can be sourced afterward with your strategy in hand.

You’ll receive post‑workshop check‑ins: two group calls in the following 30 days. Plus access to our online Slack community for accountability and peer support.

Definitely. You get templates, brand‑strategy checklists, messaging swipe files, and your personal outline to reference anytime.

Intimate, inspiring venues: think cozy studios, boutique workspaces, small lodges. Location details are shared post-registration—always accessible and distraction-free.

Absolutely! Group sessions are part of the magic—feedback, brainstorming, and real-time validation from like-minded entrepreneurs.

That’s exactly why you should attend. We break things down, simplify the overwhelm, and rebuild based on clarity and confidence that sticks.

Because of the life-changing nature and limited capacity of this event, all ticket sales are final and non-refundable. However, tickets are fully transferable to another person if you can’t attend. For assistance with transfers or questions, contact our team at 312-210-0955. Terms and conditions apply.